Mars Snackfood US of Hackettstown will give away a quarter-of-a-million full-size packages of its M&Ms, Snickers, Milky Way, Twix, Dove and 3 Musketeers chocolate candies, on Free Chocolate Fridays scheduled through September.
The promotion is designed as "our way of giving Americans a small treat during challenging times," said a statement from Michele Kessler, Mars vice president.
The effort kicked off Friday May 8 in New York City, where actor Neil Patrick Harris from the TV show “How I Met Your Mother” joined Mars associates to hand out almost 20,000 packages of candy outside the M&M’s World store in midtown Manhattan. Similar events were also held at the M&M’s World stores in Las Vegas, Nev. and Orlando, Fla.
Chocolate lovers can claim one of 250,000 full-value coupons each Friday by visiting RealChocolate.com. Coupons, which will be mailed to consumers, are given out on a first-come, first-serve basis and are redeemable for any full-size Mars chocolate product. The coupons are limited to one per person, per week.